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An innovation in 1973 and nowadays enjoyed by people in more than one hundred countries: Discover the successful story of Toffifee.

Toffifee on a world tour – the combination of hazelnut, caramel, nougat and chocolate is now being enjoyed in more than 100 countries around the globe.

Toffifee celebrates its 40th anniversary – a special “Happy Birthday” edition is available in Germany. Each 500 g special pack includes a recipe for a birthday cake created especially for Toffifee’s anniversary.

Loud, colourful and slightly crazy – those were the 1990s. But what about Toffifee? In TV, young and old went off exploring with the chocolate-made treat and all returned home when Toffifee came out.

The triangular shape of the Matterhorn in the Swiss Alps/Italian Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor’s sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.[8] Another source of inspiration could have been the similar triangular packaging of the Delta Peter brand.[9] Nevertheless, a silhouette of the Matterhorn appears on the modern Toblerone packaging, as seen in the photo above right. An outline of a bear, the symbol of Bern, is also depicted on the mountain on the packaging.